ABOUT WIHA ZAI HAUSE
The Wiha zai Hause brand offers high-quality and special products for DIY and “do-it-yourself”. The brand stands for Wiha quality for the home and is characterized by innovation, aesthetics and comprehensibility.
THE WIHA ZAI HAUSE BRAND
Wiha zai Hause is the new brand of the Wiha Group. With Wiha zai Hause, we offer high-quality and modern products for the DIY and “do-it-yourself” sector. For us, Wiha zai Hause tools and everyday products are more than a mere means to an end; their innovative and appealing design turns them into something very special.
As a 100 percent subsidiary of the Wiha group of companies, we can access the know-how of the traditional company Wiha Werkzeuge GmbH. At the same time, we also benefit from the opportunities in the cooperation with our sister company zai Hause Technology in China, which creates innovative and groundbreaking new products under the Wiha zai Hause brand with its own development and product management team.
Wiha Werkzeuge GmbH, based in Schonach in the Black Forest, is one of the world’s leading manufacturers of hand tools for professional use. Founded in 1939 as a family business, Wiha is now a globally operating company – still owner-managed by the third generation of the Hahn family. The high quality of Wiha tools – “Made in Germany” – in design and functionality is confirmed by numerous international awards.
In 2016, Wiha was included in the TOP 100 most innovative companies in the German SME sector. Another important milestone in the company’s 80-year history is the launch of the first e-screwdriver SpeedE® in 2018.
VISIONS AND VALUES
Wiha zai Hause combines traditional tool manufacturing at the highest level of Wiha Werkzeuge GmbH with the innovative and unique design in the “do-it-yourself” area of zai Hause Technology. The products are aimed primarily at the discerning do-it-yourselfer and for use at home.
The name “Wiha zai Hause” is a combination of Mandarin and German and means “at home”, which is a synonym for the perfect combination of German tradition and engineering and Chinese innovation and aesthetic design. The Wiha zai Hause brand follows a clear design language and therefore sees itself in the tradition of the Bauhaus and its reduction to the essentials.
Following Dieter Rams and his ten theses for good design, Wiha zai Hause sees itself as innovative, aesthetic and understandable:
- Innovation in the form of innovative technology and not as an end in itself.
- Aesthetics as an integral aspect of its usefulness. Only what is well made can be beautiful.
- Understandability and simplicity of design enables intuitive operation.